Ratiocine

Product Launch System

A ready-to-use Collection for planning, positioning, launching, and reviewing a product release.

6 prompts

Chained collection
Up next: Step 1 of 6
Step 1 of 6 · master

Research the market

research_summarymarketing
Act as a senior product strategist. Research the market for [product/category]. Return: top customer segments, urgent pains, current alternatives, pricing expectations, and 5 positioning angles we can own. Be specific and avoid generic advice.
Step 2 of 6 · master

Define the ideal customer

deal_customermarketing
Create an ideal customer profile for [product]. Include firmographics or demographics, jobs-to-be-done, buying triggers, objections, success metrics, and where this customer spends attention online. End with a one-sentence ICP summary.{research_summary}
Chain-specific override — original prompt is unchanged
Step 3 of 6 · master

Sharpen the positioning

positioning_briefmarketing
Using this product context: [paste context], write a positioning brief with: target customer, category, main promise, proof points, differentiators, enemy/problem, tone, and 3 tagline options. Make the positioning concrete enough for a landing page.{deal_customer}
Chain-specific override — original prompt is unchanged
Step 4 of 6 · master

Draft the landing page

landing_copymarketing
Write landing page copy for [product]. Structure it as: hero headline, subheadline, primary CTA, 4 benefit sections, social proof ideas, objection handling, FAQ, and final CTA. Keep every claim clear, believable, and customer-centered.{positioning_brief}
Chain-specific override — original prompt is unchanged
Step 5 of 6 · master

Write launch emails

launch_emailsmarketing
Write a 5-email launch sequence for [product]. For each email include subject line, preview text, body copy, CTA, and the psychological goal of the email. Sequence: announcement, problem, proof, objection, last call.{landing_copy}
Chain-specific override — original prompt is unchanged
Step 6 of 6 · master

Build the launch checklist

marketing
Create a practical launch checklist for [product] split into: pre-launch, launch day, first 7 days, measurement, and post-launch review. Include owners, deadlines, success metrics, and fallback actions if traction is weak.{launch_emails}
Chain-specific override — original prompt is unchanged