Ratiocine

Product Launch System (saved)

A ready-to-use Collection for planning, positioning, launching, and reviewing a product release.

6 prompts

1 · Ratiocine

Research the market

marketing
Act as a senior product strategist. Research the market for [product/category]. Return: top customer segments, urgent pains, current alternatives, pricing expectations, and 5 positioning angles we can own. Be specific and avoid generic advice.
2 · Ratiocine

Define the ideal customer

marketing
Create an ideal customer profile for [product]. Include firmographics or demographics, jobs-to-be-done, buying triggers, objections, success metrics, and where this customer spends attention online. End with a one-sentence ICP summary.
3 · Ratiocine

Sharpen the positioning

marketing
Using this product context: [paste context], write a positioning brief with: target customer, category, main promise, proof points, differentiators, enemy/problem, tone, and 3 tagline options. Make the positioning concrete enough for a landing page.
4 · Ratiocine

Draft the landing page

marketing
Write landing page copy for [product]. Structure it as: hero headline, subheadline, primary CTA, 4 benefit sections, social proof ideas, objection handling, FAQ, and final CTA. Keep every claim clear, believable, and customer-centered.
5 · Ratiocine

Write launch emails

marketing
Write a 5-email launch sequence for [product]. For each email include subject line, preview text, body copy, CTA, and the psychological goal of the email. Sequence: announcement, problem, proof, objection, last call.
6 · Ratiocine

Build the launch checklist

marketing
Create a practical launch checklist for [product] split into: pre-launch, launch day, first 7 days, measurement, and post-launch review. Include owners, deadlines, success metrics, and fallback actions if traction is weak.